Buyer Beware!

For many consumers, seeing trans fats listed on a food label has become tantamount to seeing a skull and crossbones. This has caused a public relations and labeling nightmare for companies that make their living selling junk foods and fast foods. ADM marketing of interesterified fats is nothing if not clever. ADM sells several types of interesterified fats (trade name Nova Lipid) for different applications in the manufacture of processed foods. Significantly, the ADM brochures point out that using interesterified fats may enable companies to avoid listing trans fats on their products labels.

This deceptive type of marketing amounts to a dangerous shell game for consumers. When you look at the dales literature from ADM. it is clear that many of their interesterified fat products do in fact contain trans fats... some providing a vague "less than" 1 g per serving. By Law, any food that contains more than 0.5 g of trans fats per serving must list the amount in the "Nutrition Facts" box on the package label - but foods with 0.49 g or less trans fats per serving can list their trans fat content is zero.

Source: Bottom Line Natural Healing / Dr. Mark Stengler